![]() ![]() That was a jump from the 19% of respondents who felt that way in 2021. ![]() In IZEA's second annual influencer-marketing survey, which polled in December 2022 over 1,200 US consumers, 31% of respondents aged 18 to 29 said TikTok was the best platform for influencers to promote products. Here are three key takeaways from these reports: Gen Z and millennials think TikTok is better for promoting products than other platforms "As part of your marketing strategy, it really needs to be something that you're leading with and making a meaningful investment and moving forward." "It's not something you can kind of consider as an afterthought anymore," Murphy said. ![]() IZEA's report shows brands that are looking to reach younger demographics, such as those on TikTok, need to make influencer marketing a priority, the company's founder and CEO Ted Murphy said. The findings come as TikTok tests its "shop" product in the US, and recently started allowing creators to earn a commission for driving sales through the app. In a November survey of 1,000 US TikTok users by coupon-code site CouponFollow, more respondents also said they trusted influencers on TikTok most, compared with those on other platforms. Influencer-marketing company IZEA found in a 2022 survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an influencer, ahead of Instagram and YouTube. TikTok's influence on shopping is growing among young people, according to new data from two reports. ![]() The findings are from surveys by influencer-marketing company IZEA and coupon-code site CouponFollow.Two new reports show TikTok is influencing more purchases among Gen-Z and millennial consumers.Account icon An icon in the shape of a person's head and shoulders. ![]()
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